The new direction running ECR has changed as the new era approaches. The label is now considered to be an alternative school record imprint meaning if there are any artist that doesn't qualify as going to be commercial then its like their GED. They will go through a coarse discussions, workshops, seminars, and mini recording sessions about their bad luck with landing with the majors. After screening and reviews from in-house PR's (if they make it that far) they'll have a LP as their certifica