Aaron Atwater, is the founder of Urban Fashion store, So So Fly. He opened his first store in 2007. His passion for fashion came from attending fashion shows in New York and Vegas. Aaron Atwater was awarded entrepreneur of the year in 2011, along with numerous news paper articles. His future endeavor is to start his own fashion clothing line. His style is urban Fashion inter city street wear, ranging from 18 to 35 years old. So So Fly has over 20 brand names and continues to expand.
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